Stand out in a Highly Competitive Recruiter Market

With a mix of creative strategy & execution, we craft the best recruitment
marketing strategy for you.

What's Your
Employer Brand Score

Are you doing enough to build your Employer Brand? Are you investing in the right technologies or solutions? Take this Employer Branding survey to get insights on your current initiatives and ideas that could help you build a strong employer branding presence online.

DIGITAL JOB ADVERTISING

It is important for any organization needs to have a strong brand presence across digital platforms in today’s world to be able to hire the best. Studies show, that companies with a strong brand presence across social platforms are not only able to hire better talent, but we’re also able to direct more traffic on their career websites compared to companies with little or no social presence. The company culture, work-life balance, work environment, diversity and inclusion are a few factors that can influence a candidate’s decision to apply with an organization. Companies today are spending huge amounts on showcasing these factors not only on social media, but on other digital advertising platforms like job portals, digital magazines, and other relevant websites where the prospective candidate is digitally present.

SEARCH ENGINE OPTIMIZATION

Getting your website pages on the first rank is an important need to get relevant customer leads. Similarly getting your job ranked on the first page is important to get the relevant candidates to apply for the position. Google for Jobs is a newer concept which aggregates jobs from various career pages and third-party websites to list the jobs. Simply posting these jobs on your website will not help. We can work with you to list your job postings that are optimized for Google Jobs. In addition to organic marketing we can also work with you to run paid marketing campaigns on Google/ Bing and other paid platforms to attract more candidates to apply for your jobs.

JOB DESCRIPTION CREATION

Surveys show that the difference between a good job description and a great job description can be roughly 50% more applicants. The first thing a prospective candidate looks at is the JD. A well-written job description not only entices users to explore more about the organization, they also help you to get more relevant applications for your positions. We help organizations draft relevant job descriptions keeping the organization brand guidelines and tonality.

HIRING EVENTS

Hiring events are a good source to get relevant candidates in a slightly informal set up to not only interact with them but also give them an overview of the organization and the work organization is doing. This can be also used as a platform to conduct small hackathons to understand the strengths of the potential candidates. We can help you curate and manage these events getting you the right kind of target audience in an informal setting to interact and recruit candidates.

EMAIL RECRUITMENT MARKETING

Email marketing is a commonly used tactic for marketing. Leveraging the lead scoring concept of marketing we help organizations execute recruitment campaigns. These campaigns/scoring can help you in shortlisting candidates that have shown some interest in your organization. The next step is to send more relevant information about the career opportunities and the EVP before getting in a call to gauge the candidate’s interest. This will help the HR team to connect with candidates who have shown interest rather than everyone. We can work with you to execute email-based campaigns to shortlist candidates.

Employer Branding Case Studies

As all businesses are unique so should be the solutions. Leveraging our consultation to the execution approach, we have worked with global companies in improving their employer branding score.