Improved Glassdoor Ratings for a Mid-Tier IT Services & Consulting Firm
About this client
Client is a mid-size IT firm and a part of a diversified conglomerate.
Business Challenge
The client was seeing a dip in their ratings, specifically after going through an M&A process.
Solution
We worked with client on a pilot project to improve their Glassdoor ratings and identify communication gaps.
Background
Our client is the IT business of a global conglomerate. They recently underwent a significant merger with another IT company. Post the merger the Glassdoor ratings took a hit because of the uncertainty among employees and the exit of a few senior leaders. This started impacting the organizations ability to hire new talent. Also, there was a lot of negative sentiment related to the outlook of the company.
Approach
We started by doing a culture assessment of the last 6 months. On Glassdoor, employees rate their company’s culture and value on a five – point scale, but these quantitative scores alone shed little insight on the specifics of a company’s culture. The real value for understanding and measuring culture lies in the free text responses that each reviewer provides.
Using the MIT & Sloan model of culture review we identified the issues that were being raised by the employees on Glassdoor. This helped us to identify the themes which could be used for internal campaigns and change employee perception. We also started working on Glassdoor reviews and identified reviews which weren’t relevant and should have been taken down while responding to the relevant reviews.
Branding
- Internal Communication themes were identified
- The Glassdoor reviews were closely monitored and responded with positive tonality
Analytics
- In-depth analysis of Glassdoor reviews was done, and relevant issues were identified and presented to the client HR team
- We captured data across 27 data points and stimulated them on a MIT – Culture 500 model to provide a snapshot of the organizations culture. This exercise was repeated after 6 months to measure the change and track effectiveness of the internal campaigns
- More data captured and dissected than available in paid accounts for Glassdoor to have a grasp at the core issues impacting ratings
Results
Glassdoor Rating improved significantly (0.2 points) within 3 months
We were able to get off 6 negative irrelevant reviews within 2 months
Defined an internal communication campaign with measurable goals