Supported a global analytics company to reduce its employee turnover rate
About this client
Our client is a $1 Bn global analytics, operations management, and technology company
Business Challenge
Our work is to manage employee feedback through the management professional account.
Solution
A clear difference is visible in the motivation and productivity of employees
Background
Our client is a $1 Bn global analytics, operations management, and technology company headquartered in New York with its presence in 50+ countries across North America, Europe, Asia, Australia, and Africa.
Problem Statement
The client was facing a high employee turnover rate. Our scope of work was to manage employee feedback through the management of the Glassdoor account. They reached out to us for an in-depth analysis of the issue of employee turnover.
Approach
At Markivis, we believe that research is the key to building an action plan for any given problem statement. In our efforts to help our clients reduce the attrition rate we decided to delve a little deeper. By analysing the subjective reviews and the associated data captured by Glassdoor, we found that the employees who have joined in India as management trainees from Tier 2 and Tier 3 level colleges and have less than one year of experience are the ones who are most likely to leave the organization. By digging a bit deeper, we noticed that the issue with this particular group was :
- They felt their voices/opinions were not being heard in the organization.
- They felt disconnected from the organization as their personal and organizational goals were not well aligned.
- They had no interaction and access to seniors in the organization, leading to a sense of disengagement.
After understanding the issues of the employees, we conceptualized and designed an engagement program – “COFFEE WITH CEO”, where 15-20 entry-level employees would get a chance to meet the CEO and have a meaningful conversation about work, challenges faced by employees and the organization over a cup of coffee.
We defined the selection criteria for choosing the employees for this interaction as follows :
- First come, first bases.
- Employees who participated before weren’t allowed to participate again to provide everyone equal opportunity.
This initiative was planned to take place in Noida and Gurgaon. Over 10 such get-to-gathers were organized over a period of 6 months. Overall, 200 employees got a chance to meet the CEO, but the impact was much more significant due to positive word-of-mouth in the organization
Results
- There was a 45% decline in resignations from the targeted group.
- The campaign targeted various issues, resulting in improved online reviews.
- The employees started feeling heard in the organization. Thus, a clear difference was visible in the motivation and productivity of employees.
