Many businesses around the world are reassessing their employer branding plans for the year 2020. Reason? The Coronavirus disease
(COVID-19). This global pandemic has already created an extensive economic depression that has hit the business world severely, creating a long chain of worldwide recession for the future.
Sponsored global events and other marketing activities are being pushed further away while businesses are trying to combat this economic depression. As employers, brands are focusing more on the welfare of their employees. Branding and marketing are the two nice to have functions that businesses are not keen on pursuing presently.
In such a case of a global pandemic, the short term goals of any company come under the limelight and are acknowledged as immediate priorities. Though in cases of an ongoing economic depression this is the most practical approach every company indulges in, it needs to be revised while dealing with corporates.
Corporates, those of which are running a large scale multi-tiered talent acquisition program, need to maintain the brand’s image irrespective of a global recession. The hiring and recruitment cycles may be put on pause during and shortly after a pandemic outbreak. However, this is a temporary setback. Businesses are going to resume as usual once the pandemic is no longer active.
It may take years to restore the economic depression due to COVID-19 global breakout. Talent challenges, on the other hand, will neither be canceled nor be on an extended pause. Corporates will require a constant flow of fresh tech talent and might even undergo a STEM talent generation demand with the search for vaccines and antidotes.
We are already witnessing a hike in the requirement of fresh talent in e-commerce and service industries that cater to life essentials such as health care, food, energy, and telecoms. Amazon, for example, is hiring new employees in the USA to cope up with a high surge in online delivery demands in this Coronavirus pandemic.
Focal point: Though there is a buffer in the work culture and overall productivity for every business, employer branding must remain of great importance to corporates everywhere. Talent attraction is not the main component of employer branding, employee experience is the main focus.
Questions such as:
- How the company is assisting and supporting its employees in this time of grave peril?
- How are your adversaries doing in comparison to you?
As a brand, employers need to make sure everything is in their employees’ best interests. An employer’s reputation is tested to the extent when they are compared to companies that are offering leaves and work from home options. These practices represent an employer’s reputation very strongly.
In the ongoing pandemic, talent queries and commentaries related to employee benefits, office culture, flexibility, salary, and even work from home perks come into attention. Once the crisis ends, these factors are going to be taken into consideration while joining any company by potential candidates.
Markivis had an open conversation with its current clientele on how their organizations are handling the onset of such an adverse pandemic as corporate employers. We are analyzing how the current global pandemic is going to impact their business reputation and how they are being perceived by their current employees.
Such a study helps employers to refine and understand employee temperament.
Additional analysis that we offer:
- Overviewing of the sentiment and concerns regarding COVID-19 pandemic in the organization.
- Providing you with a well-defined view of what the candidates, employees, and alumni perceive regarding your brand during the COVID-19 outbreak.
- Highlighting themes of self-isolation, anxiety, and mental health for the well-being of team members.
- How popular remote working practices are and how they can be transformed.
Markivis is here to assist you understand and focus on its employer brand image throughout this global pandemic. We look forward to adding value to your employer branding requirements. Get in touch with our team to boost your business presence and become the most desirable brand for employees globally.
